Arpan Jain

Health Cha Shree Ganesh

Nutralite

Health Cha Shree Ganesh | Nutralite

Interestingly, Lord Ganesh is the only God that flaunts a paunch. If he sported a 6-pack, we thought we could steer the conversation on good health. Thus, was born “Health Cha Shree Ganesh” – colloquially meaning the start of good health. We envisioned establishing the world’s first pandal (temporary temple) that helps one keep up his/her health resolutions.

Recognition

2015 Spikes Asia Bronze / Branded Content & Entertainment
2015 ADFEST APAC Silver / Direct Ambient: Large Scale
2015 ADFEST APAC Bronze / Direct Lotus: Field Marketing
2016 Effies Silver / Regional
2016 Effies Bronze x 2 / Consumer Goods: Confectionary and Foods, Experiential Marketing and Brand Experience
2015 Kyoorius Black Elephant(Grand Prix) / Activation Campaign
2015 Kyoorius Blue Elephant x 3 / Ambient, Direct, Experiential
2015 Kyoorius Baby Elephant / Integrated Campaign
2015 Kyoorius Design Baby Elephant x 2 / Design for Space, Design for Good
2015 Agency of the year
2015 Dragons of Asia (Grand Prix) Red / Best of Asia
2015 Dragons of Asia Blue / Best of India
2015 Dragons of Asia Gold / Best Innovative Idea or Concept
2015 Dragons of Asia Silver x 2 / Best Marketing Discipline, Best Brand Trial or Sales Generation
2015 Dragons of Asia Black x 2 / Best Event or Experiential Campaign, Best use of Public Relations
2015 ABBY(Goafest) Bronze / Ambient Media - Experiential Advertising
2015 ABBY(Goafest) Gold x 2 / Integration of Experiential Events, Brand Activation & Promotion
2015 Emvies Bronze / Best Media Innovation - Experiential Marketing
2015 FAB Awards London Gold / Experiential Campaign: Health food
2015 WOW Awards Gold / On-ground promotion of the year for Brand Awareness
2015 E4M Silver / Innovative Creation of a New Medium
2015 E4M Bronze / Outdoor Plan – Strategy

Smart Fill

Hindustan Unilever

Smart Fill | Hindustan Unilever

India has one of the world's largest plastic footprints and with Unilever liquid product packaging reaching 9 out of 10 Indian households, we needed a sustainable business transformation. So we sacrificed our most valuable branding asset: the packaging, and introduced an in-store experience inviting consumers to bring in their own used bottles and refill them with Unilever liquid products; from old packs to soda bottles to even competing brands packaging.

Recognition

2022 Cannes Lions Gold / Creative Commerce: Sustainable Commerce
2022 Cannes Lions Silver / Sustainable Development Goals
2022 Cannes Lions Bronze / Creative Business Transformation
2022 Cannes Shortlist x 3 / Brand Experience and Activation: Customer Retail, Creative Commerce: Consumer Goods, In-store Experiences
2022 New York Festival Gold / Direct: Social/Environmental Good
2022 AD Stars Gold / Brand Experience and Activation
2022 AD Stars Silver x 5 / Pivot, PR, Design: Sustainable Packaging, Direct: Ambient, Green
2022 AD Stars Bronze x 2 / Interactive, Outdoor: Special Build
Published in Contagious

Hackwashing

Lifebuoy

Hackwashing | Lifebuoy

Hackwashing is the process of using a special wearable ink made of Lifebuoy’s formula, which turns into antibacterial soap in contact with water. So just by stamping pilgrims’ hands before entering food courts and toilets, we ensured that they used germ killing soap, every time they rinsed their hands with water.

Recognition

2021 Cannes Lions Bronze / Health and Wellness: Brand Experience and Activation
2021 Cannes Lions Shortlist x 6 / Media, Outdoor, Direct, PR
2021 Spikes Asia Shortlist / Use of Ambient Media: Small Scale
2020 WPP Extraordinary Awards / Special Commendations Award
2020 Contagious
2020 Cresta Award Silver / Healthcare and Public Awareness
2020 Cresta Award Bronze x 2 / Ambient and Experiential, Media Magic
2020 Kyoorius Baby Elephant x 2 / Creativity for Good, Live Brand Experience or Activation
2020 Brand Equity Marketing Awards Finalist / Brand Experience and Activation

Surf Excel

Handful of Happiness

Surf Excel – Handful of Happiness

We created a medium for the elderly in old age homes at HelpAge India to celebrate Holi with familial touch despite social distancing.

Premier Futsal

The brief from the client was simple: “We want a campaign to launch a new Football League” in addition to the dominant Indian Super League. After considering the sporting leagues in India where cricket is a firmly entrenched religion, flooded with Sponsors and fanatic fans, we realised that total disruption was needed for this new league to stand out. The disruption came in the form of a made-for-TV, T20 version of football, called Futsal, which had its roots as a fast-paced form of the global game, played in streets and alleys of India.

Recognition

2017 WARC Asian Strategy Bronze
2017 Dragons of Asia / Agency of the year
2017 Dragons of Asia Red / Best in Asia
2017 Dragons of Asia Blue / Best in India
2017 Dragons of Asia Gold / Best Entertainment Campaign
2017 Dragons of Asia Silver / Best Marketing Discipline
2017 Dragons of Asia Black / Social Media or Word of Mouth Campaign
2017 WOW Awards Gold / New property of the year
2017 WOW Awards Silver / Televised property of the year

Shree Ganesh Apnepanka

Brooke Bond Red Label

Shree Ganesh Apnepanka | Brooke Bond Red Label

On the occasion of Ganesh Chaturthi, was launched Brooke bond Red Label – Beginning of Togetherness, a campaign to celebrate the spirit of togetherness. Inspired by real-life stories, the campaign delves into deep-rooted human prejudices. It encourages everyone to open their minds and break the shackles of their own notions to come together.

Recognition

2019 Impact / Top 10 Campaigns of the Year
2019 Dragons of Asia Blue / Best Campaign in India
2019 Dragons of Asia Gold / Best Marketing Discipline
2019 Dragons of Asia Silver / Best Brand Loyalty Campaign
2019 Dragons of Asia Black / Best Social Media or World of Mouth Campaign
2019 Kyoorius Baby Elephant / Creativity for Good – Led by Brands
2019 Kyoorius Baby Elephant / Non-Interactive Films – Advertising
2019 7th Woodpecker Film Festival / Official Selection
2020 MAA Globes Award Gold / Best Marketing Discipline
2020 MAA Globes Award Silver / Best Brand Loyalty Campaign

Pray to lose

Nutralite

Pray to lose | Nutralite

Keeping the promise of promoting good health and fitness, we brought back Health Cha Shree Ganesh (colloquially meaning the start of good health) with world’s first transforming holographic Ganesh. A temporary temple was created in collaboration with Gold’s Gym where devotees had to burn calories which was tracked in real-time in order to see the unique ripped-up, fitter avatar of Lord Ganesh on the 11th Day.

Recognition

2016 Kyoorius Blue Elephant / Digital Installation
2016 Abby(Goafest) x 3 Bronze / Special Build, Experiential Advertising, Digital Outdoor

Journey of Healing

Vaseline

Journey of Healing | Vaseline

While for decades, Vaseline has been perceived as a basic body care product, playing a very small role (either for chapped lips, cracked heels or winter moisturisation) in the skincare regime. With this campaign, Vaseline aimed to celebrate itself as an inevitable companion and enabler for their journeys. And because spiritual journeys take the centre stage in India, the festival of Kumbh was unmissable.

Recognition

2019 Kyoorius Baby Blue Elephant / Film Craft - Editing
2019 Cresta Awards Bronze / Film Craft - Cinematography

The World's First Shade Carousel

Kansai Nerolac

The World's First Shade Carousel | Kansai Nerolac

Kansai Nerolac paints the conveyor belt red, blue and every other hue.

One of the conveyor belts was converted to a giant, moving shade card, which not only gave the passengers a break from otherwise boring airport surroundings but also got them to experience the vividness and variety of shades that Nerolac offers in an unconventional medium.

Recognition

2018 E4M / OOH Creative Agency of the year
2018 E4M Gold / Innovative Creation of New Medium
2018 E4M Silver x 2 / Effectiveness in OOH Media, Innovative use of Moving Media
2018 OAC Silver / Best use of Media
2018 Dragons of Asia Black Dragon X 2 / Best Marketing Discipline Campaign, Best use of Media

Nazar-E-Mecca

Western Union

Nazar-E-Mecca | Western Union

We helped western union to give the Indian Muslim families a captivating experience of pursuing the pilgrimage to the holiest city of Mecca, even though they could not financially afford the pilgrimage.

Recognition

2017 Kyoorius Blue Elephant/ Use of Technology
2017 Kyoorius Baby Elephant / Use of Interaction
2017 OAC Gold / Activation
2017 WOW Asia Bronze / On-ground Promotion of the year

Mirror Image

Vim

Mirror Image | Vim

To bring alive the shine proposition of Vim bar, we created a unique, never seen before medium. We replaced all the mirrors above the wash basins at dhabas (roadside eateries) with plates washed with Vim with a strategic communication, (Shines a pan like ash never can). “Bartan aise chamkaye jo rakh bhi nakar paye”

Recognition

2019 Dragons of Asia Gold / Best Small Budget Campaign
2019 Kyoorius Blue Elephant / Best Use of Outdoor

Doodle for Google

Google

Doodle for Google | Google

There is a creative genius in every child, but teachers and parents are too busy making them doctors and engineers. We helped Google challenge this path to celebrate the creative genius in the child.

Download while in Wi-Fi

Hotstar

Download while in Wi-Fi | Hotstar

India’s largest provider of online content, Hotstar Launched a new download feature, enabling the content hungry generation to view content whenever and wherever they want. The feature was built to solve the problem of high data charges and poor connectivity hindrances faced by subscribers while they are trying to catch up on their favourite shows or movies. To communicate this to the Jugaadu generation who is not influenced by traditional media we decide to reach out to them strategically, while they waited at the right place and right time, with simple equations “download while in Wi-Fi and enjoy while you wait”.

Recognition

2017 OAC Gold / Other Categories
2017 OAC Silver / Best use of Ambient

Rang De Patang

Nerolac

Rang De Patang | Nerolac

During the Uttarayan(Kite Flying) festival, we decided to introduce kites as Nerolac Shade cards. 50,000 Kites were printed with Nerolac shade name and colour code.

Traditionally, the shade card is the only visual aid available at the retail outlet to help shoppers pic their favourite colours. The objective of this campaign was to showcase Nerolac’s extensive range of shades in an aesthetically pleasing manner.

Recognition

2015 Kyoorius Blue Elephant / Best Outdoor Advertising
2015 Kyoorius Baby Elephant / Innovative Media
2015 E4M Gold / Innovative use of Moving Media
2015 EEMAX Silver / Best In-store Promotion
2015 Big Bang Awards Silver / Best Media Innovation
2015 Dragons of Asia Black Dragon x 3 / Best Brand Loyalty, Best Small Budget Campaign, Best Brand Trial

Jetta Launch

Volkswagen

Jetta Launch | Volkswagen

We fascinated the audience by launching VW Jetta in the middle of the pool deck, 40 feet above the ground level at Devigarh Fort. The show was complimented by stunning laser graphics and the features of the car were demonstrated through water acrobats show by British artists.

Creative Sandbox

Google

Creative Sandbox | Google

A global physical platform owned and hosted by Google to deliver inspiration to the creative professionals. We enthralled the top creative minds with ultimate tech-immersion through a never before, never seen experience that exuded innovation and progression.

Priceless Gift

Sunfeast Farmlite

Priceless Gift | Sunfeast Farmlite

With a simple activation, we made parents realised that the ‘best gift you can give to your child is the gift of a healthy you!’

Recognition

2018 Dragons of Asia Bronze/ Best Small Budget Campaign

Gift of Comfort

Comfort

Gift of Comfort | Comfort

For the first time ever, a unique retail shopping experience was created for the underprivileged kids, here they could choose and try-on clothes with their favourite colour, fit and style.

Star Plus ‘Dil hai Hindustani’

To get audience engaged to one of a kind, Indian singing reality show ‘Dil hai Hindustani’ we brough to life first of its kind interactive piano on a billboard.

Star Plus ‘Sumit Sambhal Lega’

The show was the Indian adaptation of Americans sitcom Everyone Loves Raymond.

In creative we showed that Sumit's predicament is one that men face universally, of getting stuck in the tug-of-war between two families: his own family, with his wife and children, and the family he grew up with.

For the OOH innovation we decided to partner with Ramdas Padhye, India’s most popular and renowned puppet maker. For the first time ever larger than life puppet act was seen on the billboard.

Star Plus ‘Chandra Nandini’

Set against the historical background of the legendary Maurya Empire, Chandra Nandini was a love story that was born amidst hatred. A warrior princess, seeking to avenge her father's death marries the murderer – King Chandragupt.

The Sword was used as a euphemism for their hatred of each other and innovative hoardings were put up in Mumbai and Delhi to drive impact for the launch of Star Plus' biggest show.

Pepsi

To set a point that there’s nothing like a cool refreshing drink of Pepsi on a hot summer’s day, we created impactful 3d visuals to drive tempt and spontaneity.

Datsun Redi-go

The Datsun Redi-Go was poised across airport façades as a small car with a big bang. The Datsun proposition 'Break Through' being represented perfectly through this campaign.

Hindu

The Hindu announced its Mumbai launch with much fanfare and a loud, high visual impact OOH campaign.